Cybersecurity GTM Diagnostic.
A one-week, highly outcome-focused engagement designed for technical founders who know their tech is strong — but suspect their market narrative is broken.
Pricing scales with company stage and material complexity. Seed-stage diagnostics start at $2,500; Series B with multi-product lines run toward the top of the range.
Deliverables
Eight documents that change how buyers see you.
Homepage teardown
Positioning audit
Buyer narrative analysis
Demo flow critique
Investor narrative review
Competitive differentiation gaps
Remediation / ROI messaging
AI narrative analysis
Why this, not an AI prompt
AI can rewrite your homepage. It cannot see what buyers actually hear.
Context that models do not have.
We know which three competitors won the last six Fortune 500 security procurement cycles in your segment. We know the language those buyers use when they reject a vendor. No LLM has that field-level signal.
The gap between intent and reception.
AI will tell you your positioning is “clear.” We will tell you that a CISO skimming your hero section for 18 seconds walked away thinking you were a feature, not a platform — and exactly which word caused it.
No data exposure. No training risk.
Your deck, your demo flow, and your investor narrative stay in a confidential working session. They do not become training data. For security companies, that boundary matters.
“ChatGPT gave me 20 positioning options. I picked one. Six months later a prospect told me it sounded exactly like our biggest competitor.”
— Series A founder, detection platform
Trusted by operators who know the difference between noise and signal.
Engagements span advisory positioning, investor narrative refinement, enterprise GTM hardening, and competitive differentiation for technical security teams. Not all engagements are public — some operate under discretion.
Fix your narrative in one week.
Tell us who you are and what you’ve built. We’ll respond within 48 hours, weekdays, with scope and a start date.
- — Fixed price. One week. Eight deliverables.
- — No NDAs at this stage. We sign one if we engage.
- — Prefer the long form? Apply for a teardown.